Praise for Make Marketing Matter
'An essential playbook for using marketing to navigate change and consistently outperform the competition.'
Sam Gregory
Co-CEO
Tangerine
'A practical, no-nonsense take on how marketing actually drives B2B growth.'
Scott Addington
Author of Escaping Average and Escaping Average Content. Founder at 303 Marketing Ltd
'Emma frames the internal and external dimensions of the marketing leader’s role with a clarity I’ve rarely seen.'
Dan Stilgoe
Marketing Director at Blend and Demand Decoded podcast host
Order your copy of Make Marketing Matter
Until 19th October 2026, Make Marketing Matter is avaible for 99p on Kindle.
'Boardrooms and executive suites alike will benefit from having this book at hand, to read and reflect for themselves, and to give to others around them who may not understand the centrality of marketing.'
Shefaly Yogendra
PhD, non-executive board director and author Uncharted Spaces.
'If you’ve ever been told you’re ‘too in the detail’ and need to focus on the bigger picture, this book gives you the tools and mindset to make that shift.'t
Freya Inston
CRM Strategy and Insights Manager
Jaguar Land Rover
'What makes Emma’s approach different is that it’s lived day to day, with a constant focus on connecting marketing to real business growth.'
Molly Hunter
Brand & Content Manager
Datel
Maket Marketing Matter
Change perceptions. Drive performance. Architect growth.
The comprehensive guide for marketing leaders and boardroom colleagues who want to build a marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.