PART ONE
The foundations of growth
In Part 1: The foundations of growth I set the context: why marketing is uniquely placed to drive growth today, the three dimensions of architecting growth, the tools needed to deliver, and how to flip ROI on its head.
It’s designed to reaffirm the fundamentals, give insight into why the blend of audience attention, business outcomes and growth strategy are so important to success, and suggest a mindset shift needed to make the ecosystem thrive.
01
CHAPTER 1
Architect growth
Why marketing is uniquely placed to build the foundations of growth.
02
CHAPTER 2
The three dimensions of growth
What the three dimensions of growth demand from marketing.
03
CHAPTER 3
An architect’s mindset
How a marketing ecosystem thinks to design and enable growth.
04
CHAPTER 4
The toolkit for growth
The tools to guide design, enable execution and demonstrate impact.
‘A must-read for any marketer who wants to deliver real impact and architect their company’s growth journey.’
Derk Bleeker, Chief Commercial Officer, Sage
Order your copy of Make Marketing Matter
for 99p before 20th October 2026.
30
Definitions
Clear, precise language that gives you a shared vocabulary for your ecosystem approach.
40
Practical Exercises
Consistent, repeatable actions that bring the ecosystem approach to life.
Preorder Make Marketing Matter
Make Marketing Matter: Change perceptions. Drive performance. Architect growth. is out on 20th October 2026.
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