OVER TO YOU
Build a Destination
Nurturing the right communities that drive long-term loyalty.
Resources to accompany chapter 9 of Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
Definitions in this chapter
build a destination principle.
A commitment to creating and facilitating communities that build loyalty, deepen participation and create meaningful value exchange.
Chapter snapshot
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Why Build a Destination matters
Coming soon.
Get the full picture
This page includes additional resources to support Chapter 9: Build a Destination in the book Make Marketing Matter.
The chapter walks through defining the conditions for community, launching and sustaining it, and measuring its influence through the 3D Dashboard. Make Marketing Matter is a comprehensive guide for marketing leaders and boardroom colleagues who want to build a marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.
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Definitions
Clear, precise language that gives you a shared vocabulary for your ecosystem approach.
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Practical Exercises
Consistent, repeatable actions that bring the ecosystem approach to life.