OVER TO YOU

Nurture the ecosystem

How investment in people, partners and platforms matters to growth.

Resources to accompany chapter 12 of Make Marketing Matter: Change perceptions. Drive performance. Architect growth.

Design in 3D

Definitions in this chapter

the marketing ecosystem approach.

The interconnected network of people, activities, relationships and decisions through which a business delivers marketing excellence to change perceptions, drive performance and architect growth.

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