OVER TO YOU
Embed the Experience
Building blueprints for consistency, credibility and lasting impact.
Resources to accompany chapter 8 of Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
Definitions in this chapter
embed the experience principle.
The practice of championing how individual touchpoints turn into a consistent, coherent, trustworthy experience over time.
pre-show, show, post-show stages tool.
A three-stage approach to experiences that prepares the audience before, delivers with intention during and reinforces value after the main touchpoint.
Chapter snapshot
Coming soon
Why Embed the Experience matters
Coming soon.
Get the full picture
This page includes additional resources to support Chapter 8: Embed the Experience in the book Make Marketing Matter.
The chapter walks through defining your experience blueprint, designing with the five senses and measuring consistency through the 3D Dashboard. Make Marketing Matter is a comprehensive guide for marketing leaders and boardroom colleagues who want to build a marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.
30
Definitions
Clear, precise language that gives you a shared vocabulary for your ecosystem approach.
40
Practical Exercises
Consistent, repeatable actions that bring the ecosystem approach to life.