OVER TO YOU
The architect's mindset
How a marketing ecosystem thinks to design and enable growth.
Resources to accompany chapter 3 of Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
Definitions in this chapter
signature style enabler.
To deliberately establish marketing that designs and enables the conditions, connections and capabilities that drive performance and growth.
curiosity mindset driver.
An understanding that we don’t yet have the full picture. And that’s ok, we can always find out more.
growth focus mindset driver.
A commitment to continual improvement to enable growth for yourself, others and the business.
strategic intent mindset driver.
Knowing that outcomes are shaped by patterns and context. Using that holistic view to guide decisions.
purposefulness mindset driver.
A belief that what we do should be intentional and meaningful. Seeking to define the ‘why’ in everything.
connection mindset driver.
A desire to collaborate, resonate and build trust. Recognizing that progress happens through shared understanding.